Debuting as an indie author is the most uphill battle a writer could climb….
Kristen Kittscher launched her funny, clever middle grade mystery about the continuing misadventures of tween sleuths Sophie Young and Grace Yang, THE TIARA ON THE TERRACE (HarperCollins), a companion novel to her bestselling tween mystery, THE WIG IN THE WINDOW. Our team had terrific fun working on out-of-the-box promotions for Kristen’s second book, including a “white box mailing” (a mailing to booksellers nationwide) with creative items inspired by events in the book, and creating an interactive scavenger hunt / decoding activity kit for libraries.
We also had the privilege of coordinating a national book tour with over a dozen bookstore events and school visits including Warwicks, Chevaliers, RJ Julia, and an NYC launch at Mysterious Bookshop, and media coverage including features by SLJ Fuse #8, PW Photo of the Day, and a trailer feature in Shelf Awareness. Among the great feedback THE TIARA ON THE TERRACE hit the SoCal Indie bestseller list, which indicates that booksellers shared their enthusiasm of the novel with their customers – and it was a royal win!