JKS Communications was founded on one simple principle: There is no substitute for working hard and smart to provide the best service for our clients.
We are here to complement and support your in-house team's publicity efforts to create the most buzz for you and your book possible. Our approach with the publisher is always positive and collaborative. Many times authors want more support for their book than a publishing house is able to give other than to lead titles and the in-house team is generally pleased to have a competent publicity firm augmenting their efforts.
Chances are good that we've worked with someone at your publishing house before. We work with large publishers and boutique publishers to find the largest audience for the author.
Authors with traditional publishing deals usually have an advantage regarding appearances. If your publicity team walks you through the nomination and consideration process, you can capitalize on every opportunity available to you. With JKS as your seasoned partner, we will identify these opportunities and help you secure placement.
Publicity campaigns for indie and self-published books differ from those for traditionally published books because of one distinct reason: most indie authors do not have the infrastructure and marketing budget of a publishing house. Therefore, indie authors aren't necessarily competing against authors with millions of books in print in thousands of bookstores (you know who we're talking about!), because that would be a like a fabulous independent restaurant competing with a national fast-food chain - the independent restaurant may be much better on all levels, but the chain has a national marketing campaign with tens of millions of dollars behind it that an independent restaurant cannot afford.
Instead, indie and self-published authors are competing more specifically with choices that readers are making each day with the amount of time and money they have for watching movies, fiddling with a cell phone, taking care of children, etc. JKS is here to make your book an attractive choice for readers' entertainment, not to put you in a David and Goliath battle.
Self or indie publishing is not for the faint of heart. It's an uphill battle. Nevertheless, we're up for the challenge and will support you and advise you, using the experience we have gained over more than 15 years in this field. This may be your first rodeo, but it's not ours by a long way, and that makes us a good partner.
JKS is the publicity firm of record for large scale and boutique publishers, and for good reason! We recently learned that one of our established publishing clients increased sales by 50% in the first year after partnering with JKS!
Our goals are two fold: branding the publishing house in the industry and promoting its titles to readers.
We work with each publisher to create a campaign that fits the budget, goals, and opportunities available. Our publishers have been featured in Publishers Weekly, Shelf Awareness and other industry outlets, and our team has landed reviews and coverage for their titles in mainstream news media, blogs and broadcast programming.