Sydney is a digital marketing expert who designs innovative campaigns for author and publisher clients. She managed a campaign that sent more than 1,000 visitors to Amazon to purchase a non-fiction title and reached more than 50,000 targeted readers, with six times the industry average rate of “click throughs” for about one third the cost of similar campaigns. She is a well-respected book publicist with a graphic design background that makes an author’s visual promotions and social media pop. She focuses much of her time spearheading author campaigns with a focus on social media, Amazon SEO, Goodreads support and creatively getting promotional material into the hands of tastemakers. Always enthusiastic to stay ahead of the curve on the latest digital marketing tools and share the next great story, Mathieu was recognized by Belmont University as the premiere graduate of it’s prestigious Publishing program.