Crossover Audience

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Tyndale
is one of the most respected Christian publishers in the industry. The JKS team worked in coordination with Tyndale’s traditional efforts in the CBA market to promote some of their titles to the ABA mainstream audience. For the past few years JKS has worked to help introduce Lisa Wingate’s titles to a broader fan base of readers who enjoy inspirational fiction, but are considered “mainstream” readers, through media interviews and a bookstore tour.

  • Categories
    Events & Appearances, Media Buzz, Traditionally Published Book Publicity
  • Client
    Tyndale House Publishers
See Project

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