About

Julie Schoerke

Julie Schoerke, founder of JKSCommunications, specializes in developing winning book publicity campaigns integrating traditional and new media for authors and publishers and in managing comprehensive publicity campaigns. The hallmark of her company is creating campaigns that fit the lifestyle of the author.

A public relations expert with more than 25 years experience, Schoerke built her business with a wide variety of corporate clients and high-profile individual clients and events before narrowing her focus to literary publicity. Prior to that she was a not-for-profit executive.

Her firm’s clients – authors with Harper Collins, Random House (and its subsidiaries), Beacon Press, Wiley & Sons, Sourcebooks, Boyds Mills, B & H, Westside, Greenleaf Book Group and Thomas Nelson – have enjoyed strong launches and premiere placement on television and radio shows, nationally and throughout the US, in print and online. Authors hail from more than 25 states and three foreign countries.

Julie speaks at the Alabama Book Festival.

Julie speaks on a panel at the Alabama Book Festival. She holds a B.J.S. in Journalism with an emphasis in Public Relations from the William Allen White School of Journalism, University of Kansas.

Julie is frequently interviewed on radio, literary blogs and asked to speak at literary conferences throughout the United States.

She holds a B.J.S in Journalism with an emphasis in Public Relations from the William Allen White School of Journalism, University of Kansas.

Before specializing in book publicity, Schoerke spent 20 years in general Public Relations, providing services to the following sectors, which has enabled JKSCommunications to utilize strategic partnership concepts to enhance book promotion:

  • High Tech Industry – international brand awareness, sales support, investor relations
  • Real Estate Development – media relations and market research
  • Industrial Services – media relations and increased visibility in the market place
  • Political Campaigns – management (fund-raising, media, grass roots and volunteer development)
  • Image Management – speech writing, media placement, crisis management and style make-over for public figures and celebrities

Her greatest asset is the phenomenal team of creative and hardworking publicists and social media experts, led by Marissa DeCuir, that comprise JKSCommunications.

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Marissa DeCuir, senior publicist, joined JKSCommunications in 2008. She specializes in booking media appearances and tours for authors, as well as generating an online buzz for their books. A former newspaper reporter, DeCuir uses her knowledge and experience on that side of the communications field to successfully place clients’ publicity in print publications, virtual book tours and on radio shows and television news stations around the country.

She holds a bachelor’s degree in Mass Communication with an emphasis in Print Journalism from the Manship School of Mass Communication, Louisiana State University.

DeCuir wrote stories and produced multimedia for local, regional and national newspapers before transferring her skills to public relations.

Samantha Lien, publicist, joined JKSCommunications this year. She focuses on website creation, coordination of client book tours and development of author awareness nationwide.

She holds a Masters in Business and Entertainment Management from the University of Colorado – Denver and a bachelor’s degree in Journalism from Northern Arizona University in Flagstaff.

Lien has authored a number of feature articles for entertainment publications, provided management to artists in the music business and contributed to marketing and promotions projects in a variety of industries.

Ginger Nalley, director of distribution joined JKSCommunications this year.

She holds a bachelor’s degree in Human Communications with an emphasis in Public Relations from Lambuth University.

Ginger worked for Nashville’s independent bookstore, Davis-Kidd Booksellers, in various roles over the years – including Children’s Manager, PR & Events Coordinator as well as Marketing Manager.

Jennifer Halligan, Associate Publicist

Who says rocket science isn’t literary publicity, or vice versa? An aerospace systems engineer and former NASA contractor who dreamed of being an astronaut, Jennifer, was always a “ferocious” reader growing up. She turned her passion into becoming a well-respected online book reviewer and blogger at A Book and a Latte (http://bookandlatte.com).

Jennifer joined the JKSCommunications team in 2011, bringing with her experience from “the other side of the desk” as a literary reviewer and a social media expert. Jennifer resides in Denver. She graduated from Embry-Riddle Aeronautical University with a B.S. in Engineering Physics. As is the same with the entire JSKCommunications team, authors are her rock stars and books are her passion.