Author Jeffrey Stayton (This Side of the River, February 15, 2015) landed Shelf Awareness’ Cool Idea of the Day for his innovative Cheer for the Bookstore $250 Cash Grant Contest!

Cool Idea of the Day: Debut Author’s Indie Bookstore Grants

Jeff Stayton

You don’t have to be James Patterson to have an impact on independent bookstores. Author Jeffrey Stayton, whose debut novel, This Side of the River, will be released in February by Nautilus Publishing, sponsored a Cheer for the Bookstores competition, offering $250 grants to be used to benefit store, staff and customers. The six winning bookstores, and their plans for the grant money, are:

Burke’s Book Store, Memphis, Tenn., “to begin a fundraising project to purchase a delivery bike and book mobile trailer.”
Fiction Addiction, Greenville, S.C., “to offset expenses for our new kid’s Book Scouts program so we can get a new generation hooked on reading.”
40 Acre Wood, Lexington, Tex., “to hire someone in the community to design and launch a webpage for the store. In this way 40 Acre Wood can reach further, beyond its own community.”
Books of Wonder, New York, N.Y., to “provide my key bookstore employees with additional holiday gifts and/or bonuses. They work so hard, do such a great job, and make the kids and parents who show at our store so happy.”
Horton’s Books & Gifts, Carrollton, Ga., to “help us create a children’s reading nook inside a recessed door frame that is no longer in use.”
Fountain Bookstore, Richmond, Va., because “a hotel just opened next door and we need to buy postcards, other regional items and books. They don’t have a gift shop! And we’ve been suffering through 18 months of construction waiting for them to open. ”

“Jeff is not only a customer and author-to-be, he also worked here,” said Cheryl Mesler, co-owner of Burke’s Book Store, which will celebrate its 140th anniversary next year. “We want to get a Burke’s delivery bike and book mobile trailer so that we can deliver books in our neighborhood and can have a mobile book store to take to schools and farmers markets and festivals. This is going to be seed money for our crowdfunding project.”

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BREAKING NEWS: Andrew Maraniss was interviewed on NBC’s Meet the Press about how basketball hero Perry Wallace broke racial barriers to become a legend. Andrew’s new book Strong Inside keeps getting bigger and bigger! Watch the interview here!

 

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